The Bangko Sentral ng Pilipinas (BSP) revealed on August 31, 2017, that it has created a Facebook (FB) account called PisoLit as part of its Economic and Financial Learning Program (EFLP). This account is distinct and separate from the BSP’s official Facebook page.
PisoLit provides a digital, social media-focused dimension to the BSP EFLP which initially consisted of structured, face-to-face learning events for targeted audiences like schoolchildren, students, the workforce, and special sectors like overseas Filipino workers and their beneficiaries, as well as participants in some social benefit programs of the government.
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| Screen Shot of PisoLit FB Page |
PisoLit targets online Filipinos, particularly millennials ages 18-34 years. Thru PisoLit, the BSP hopes to leverage the FB platform and make financial education and consumer protection the next trending topics among Filipino netizens and millennials. PisoLit contents are stylized to fit the posting style of the target generation. These posts persuade them to practice prudent financial management tips that are applicable to their everyday life. The ultimate objective is to increase Filipinos’ awareness of financial literacy concepts, develop skills that can make them better financial stewards, with the ability to protect themselves from financial fraud, and consequently contribute more effectively to the Philippine economy.
The PisoLit posts will reach out to those who are about to start their careers or are trying to manage the little amount of money they have. PisoLit targets those who want to get out of debt and change their “paycheck to paycheck” lifestyle.
You can visit their FB page and LIKE it to hear from their posts.
https://www.facebook.com/pisolit/
You can share this also to your friends for financial literacy education.
Source: http://www.bsp.gov.ph/publications/media.asp?id=4457
https://www.facebook.com/pisolit/
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